Get to know us.

We are entrepreneurs and operators and have been working together for over 25 years.

Assets under management

$360M+

Headquarters

Sacramento, CA
and Austin, TX

Stages

Seed and
Series A

Investment focus

Software++

At a glance

Investment thesis.

Focused on Software++

We invest in enterprise software companies building mission-critical solutions for their customers that also have two additional characteristics (or plusses, as we call them) that are truly differentiating:

+ Transformational tech

The first plus is technology that enables transformational, rather than incremental, change. The kind of technology that has the potential to materially impact the underlying value proposition within a specific domain. Technology that is so valuable in its own right that it is both a hedge against the company’s business model and a significant valuation multiplier.

+ Multi-layered monetization strategies

The second plus refers to monetization strategies that go beyond typical SaaS licensing fees. Typically a byproduct of their business model, such companies have other inherent value that goes beyond traditional revenue. That value comes in the form of the unique and proprietary datasets they have created, the technical artifacts they have developed, or the network effect of an ecosystem.

We refer to the conversion of these two features as Software++, a combination that consistently gives companies a major competitive advantage while dramatically increasing their upside potential.